Top Beauty Retail Apps on Android in Bulgaria: Q2 2025 Insights

In the second quarter of 2025, the beauty retail sector on Android in Bulgaria showcased varied performances across its leading applications. Here's a closer look at the top five apps, with data provided by Sensor Tower.

Mein dm saw its weekly downloads peak at around 5.9K in early May, with a consistent decline towards the end of the quarter. The app maintained a strong active user base, peaking at 156.8K in early May, with fluctuations throughout the period.

Notino: perfumes and cosmetics experienced a notable dip in weekly downloads mid-quarter, dropping to about 1.2K, before a surge to 3.2K in mid-June. Active users steadily decreased from 85.3K at the start of April to 38K by the end of June.

Downloads for Douglas.BG were relatively stable, with a slight peak at 1.3K in mid-June. However, no active user data was available for this period.

MAKEUP - Beauty without limits maintained a moderate download rate, starting at 647 and gradually declining to 328 by the end of June. Active users showed a positive trend, increasing from 3.8K to 4.4K over the quarter.

Lastly, Oriflame downloads decreased from 488 to 296, while active users exhibited a stable pattern with a slight increase towards the end of the quarter, reaching 5.1K.

For more detailed analytics and insights, visit Sensor Tower to explore the trends further.